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We Build Good Sh*t
All Day, Everyday

Magic Has A Formula

Simple & Memorable Is The Motto We Live By

Take the most direct path to the results you want. Do the best you can with the resources you have. Always be getting better. Communicate clearly, towards a clear vision. Work with focused attention and focused energy. For every yes you are giving 100 no’s. Say yes to the right things.

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01. Research

Understand the problem that is being solved. Improperly defining the problem guarantees failure.

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02. Design

Design a solution as simple as possible, but not more than required. Don’t go so simple opportunities are missed, or so complex the solution is hard to maintain. Incorporate human nature into the design. Humans, after all, are who it’s for.

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03. Develop

Develop in cost-effective ways, optimizing through put and managing time. Time has no refund policy.

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